The new Video Cloud Smart Players implement a series of innovations that overcomes these limitations to provide a reliable and effective video experience across devices: These inconsistencies can prevent smooth video playback and block reliable ad delivery and analytics capture, resulting in poor user experiences and ineffective content monetization.īrightcove has developed a new framework for using the HTML5 video tag that not only helps ensure consistency, but also allows Brightcove to rapidly deploy new player innovations that work regardless of operating system version and without the risk of breaking backwards compatibility with older versions. This results in inconsistent behavior across devices running different versions of the iOS or Android operating systems. Popular smartphones and tablets access HTML5 video using a variety of different versions of the WebKit open source browser technology, but the way WebKit browsers render HTML5 video varies depending on the WebKit version. “Our Video Cloud Smart Players ensure that content is accessible across all devices and operating systems without sacrificing the stability and consistency required for reliable advertising and analytics.” “The complexity associated with publishing video across HTML5-compatible devices continues to grow, as the distribution of operating systems and browsers used by these devices has become increasingly fragmented,” said Ashraf Alkarmi, director of product management at Brightcove. As a result, publishers are able to monetize video content and drive revenue across HTML5-compatible devices and take advantage of this fast-growing audience to generate more value from their online video initiatives. Introduces VAST 2.0 support for HTML5 video and turnkey integration with Google DoubleClick ad serving solutionsĬAMBRIDGE, Mass., October 26, 2011- Brightcove, a leading global provider of cloud content services, today announced wide-ranging new features for its Video Cloud online video platform Smart Players that help customers overcome inconsistencies in HTML5 video playback across devices, which enables more reliable cross-platform analytics and integration with third-party services, such as ad serving solutions.īrightcove today also announced that the Video Cloud Smart Players support the VAST 2.0 advertising standard for HTML5 video and provide turnkey integration with Google’s DoubleClick™ ad serving solutions. Enables reliable cross-platform playback experiences, analytics and implementation of third-party services
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